Learn about all block types and how to use them effectively. Blocks are the building blocks of your intelligent link-in-bio page. Master them to create personalized visitor experiences.
The fundamental building element of your link-in-bio page
A block is a clickable element on your korli page. It's how visitors navigate to your content, services, or products.
Every block has a title, an optional icon, and a destination. Some blocks have additional features like text content or media.
Blocks are arranged vertically on your page. Visitors scroll down and click the ones that interest them.
You control the order. The first block is the most visible, so put your most important link there.
Rachel is a photographer. Her first block is 'View Portfolio' with a camera icon, linking to her best work. Second block is 'Book a Session' for potential clients. Third is 'Follow on Instagram' for social growth. The order creates a natural flow: see work → book → connect.
Result:
Rachel's conversion funnel works perfectly. 70% of visitors click portfolio first, then 40% of those book a session. The block order guides visitors through her sales process.
Blocks are your page's foundation. Each one should guide visitors toward a specific goal. Order them strategically.
Most visitors only click 1-2 blocks. Your order determines which blocks get those clicks. Put your most important content first.
The most versatile block type for any destination
The most common block type. A simple link to any URL.
Use it for your website, blog, portfolio, or any destination. Works for everything.
Add a clear title and an icon if you want. The icon helps visitors recognize what they're clicking.
Example: 'My Portfolio' linking to your portfolio site, or 'Buy My Book' linking to Amazon.
Tom is a writer. He uses standard link blocks for his book on Amazon, his blog, and his newsletter signup. Each block has a clear title and a relevant icon. Visitors instantly understand where each link goes.
Result:
Tom's click-through rate is 25% because his block titles are clear and his icons help visitors scan quickly.
Standard links are your workhorse. Use them for most destinations. Keep titles short and clear.
Clarity beats cleverness. Visitors should know exactly where they're going before they click.
Prominent call-to-action for important actions
A call-to-action block with custom text. More prominent than a standard link.
Use it when you want to emphasize something. A product launch, a special offer, or an important announcement.
The text appears on the button itself. Make it action-oriented: 'Get Started', 'Download Now', 'Join Waitlist'.
CTAs work best when placed high on the page. They're designed to stand out.
Nina launches a new course. She creates a CTA block with 'Get Early Access' as the first block on her page. The prominent design and action-oriented text drive immediate clicks. She places it above all other blocks to maximize visibility.
Result:
Nina's CTA block gets 45% of all clicks, converting 3x better than her standard links. The prominence works.
CTAs are for your most important actions. Use them sparingly. One strong CTA beats three weak ones.
CTAs create urgency and guide action. When you want visitors to do something specific, make it obvious with a CTA block.
Add context and instructions without links
A block that displays text without a link. Useful for announcements, descriptions, or instructions.
Use it to explain something, add context, or provide information that doesn't need a link.
Text blocks break up the flow of links. They help visitors understand what they're looking at.
Example: 'Welcome to my page. Click below to explore my work.'
Chris is a consultant. He starts his page with a text block: 'Welcome! I help startups scale their marketing. Below you'll find case studies, booking, and resources.' This text block sets context before visitors see any links, improving understanding and click-through rates.
Result:
Chris's text block improves his page's clarity. Visitors understand his value proposition before clicking, leading to 20% better conversion.
Text blocks add context. Use them to explain, guide, or welcome visitors before they see your links.
Context improves conversion. A short explanation helps visitors understand what they're looking at and why they should click.
Direct contact without forms or redirects
A block that opens the user's email client with your address pre-filled.
Use it for contact. Visitors click and their email app opens with your address.
Simple and effective. No forms, no redirects, just direct contact.
Laura is a freelance designer. She includes an email block for potential clients. When someone clicks 'Contact Me', their email app opens with laura@example.com pre-filled. No forms to fill, no redirects—just instant contact.
Result:
Laura receives 50% more inquiries because the email block removes friction. Visitors can contact her in one click.
Email blocks remove friction. Make contact as easy as possible for potential clients or collaborators.
Every barrier reduces contact. Email blocks eliminate forms and redirects, making it easier for visitors to reach out.
Share your physical location or event venue
A block that links to a location on Google Maps.
Use it if you have a physical location: office, studio, event venue.
Visitors click and see your location on a map. Useful for local businesses or events.
Mike runs a yoga studio. He includes a location block so visitors can find his studio easily. When someone clicks 'Visit Studio', Google Maps opens with his exact location. Local visitors can navigate directly, improving attendance.
Result:
Mike's location block helps local visitors find his studio. 60% of location clicks come from mobile users who navigate directly.
Location blocks are essential for local businesses. Make it easy for visitors to find you physically.
Physical location matters for local businesses. A location block removes the friction of searching for your address.
Direct phone contact with one click
A block that opens the user's phone dialer with your number pre-filled.
Use it for direct contact. Visitors click and their phone app opens with your number ready to call.
Perfect for businesses, consultants, or anyone who wants instant phone contact.
The number format is automatically handled. Just enter your phone number with country code.
David is a real estate agent. He includes a phone block so potential clients can call him directly. When someone clicks 'Call Me', their phone dialer opens with his number pre-filled. No need to copy and paste—just one tap to call.
Result:
David receives 40% more calls because the phone block removes friction. Mobile visitors can contact him instantly without leaving the page.
Phone blocks make contact instant. Use them when you want visitors to call you directly, especially for time-sensitive inquiries.
Every step removed increases contact. Phone blocks eliminate the need to copy numbers, making it easier for visitors to reach you immediately.
Collect newsletter subscriptions with custom messaging
A block designed specifically for newsletter signups with custom text and email destination.
You can customize the text that appears on the block to encourage signups.
When clicked, it opens the visitor's email client with your newsletter email pre-filled.
Use it to grow your email list and stay connected with your audience.
Sarah is a content creator. She creates a newsletter block with the text 'Join my weekly newsletter for exclusive tips' and sets the destination to her newsletter email. Visitors who want to subscribe click the block, and their email app opens ready to send a subscription request.
Result:
Sarah's newsletter block converts 30% better than a standard email link because the custom text clearly communicates the value of subscribing.
Newsletter blocks are optimized for email list growth. Use custom text to explain the value of subscribing and encourage signups.
Email lists are valuable assets. A dedicated newsletter block with clear messaging increases subscription rates compared to generic email links.
Visual separator to organize your page into sections
A non-clickable block that acts as a visual separator or section header.
Use it to organize your page into logical sections. For example, group social links together, or separate work content from personal content.
Section blocks can have a title and/or subtitle. They don't link anywhere—they're purely organizational.
Example: 'Social Media' section header followed by Instagram, TikTok, and YouTube links.
Emma organizes her page with section blocks. She has a 'Work' section with portfolio and case studies, followed by a 'Social Media' section with all her social links, then a 'Contact' section with email and phone. The sections make her page easier to scan and navigate.
Result:
Emma's page structure improves user experience. Visitors can quickly find what they're looking for because content is clearly organized into sections.
Section blocks help organize your page. Use them to group related content and improve navigation.
Organization improves user experience. Section blocks help visitors understand your page structure and find what they need faster.
Complete design freedom with HTML and CSS
A block that lets you write custom HTML and CSS for complete design control.
Use it when you need something that standard blocks can't provide. Embed forms, custom layouts, or unique interactive elements.
You write the HTML structure and add CSS styling. Full creative freedom.
Perfect for advanced users who want to create unique experiences beyond standard block types.
Marcus is a developer who wants to embed a custom booking widget on his page. He uses a custom block to write HTML that integrates with his booking system, styled with CSS to match his page theme. The custom block gives him complete control over the design and functionality.
Result:
Marcus creates a seamless booking experience that matches his brand perfectly. The custom block allows him to integrate third-party tools while maintaining design consistency.
Custom blocks are for advanced use cases. Use them when you need functionality or design that standard blocks can't provide.
Sometimes standard blocks aren't enough. Custom blocks give you the flexibility to create exactly what you need, whether it's a unique design or integration with external tools.
Blocks that appear or disappear based on smart rules
Blocks that appear or disappear based on smart rules.
You create the block normally, then add rules to control when it's visible.
Example: Show a 'TikTok Exclusive' block only to visitors from TikTok. Hide it for everyone else.
This is where korli gets powerful. Same page, different blocks for different visitors.
Jessica is a creator with content on multiple platforms. She creates a 'TikTok Shop' block that only shows to TikTok visitors. Instagram visitors see her Instagram content instead. LinkedIn visitors see her professional services. Same page, three different experiences based on where visitors come from.
Result:
Jessica's conditional blocks improve relevance. Each platform's visitors see platform-specific content, improving conversion by 50%.
Conditional blocks are korli's superpower. Use them to show the right content to the right visitors automatically.
Relevance drives conversion. Showing platform-specific content to each visitor improves engagement and clicks.
Guidelines for creating effective blocks
Keep titles short and clear. 'My Website' is better than 'Click here to visit my amazing website'.
Use icons consistently. They help visitors scan your page quickly.
Order matters. Put your most important links first. Visitors rarely scroll to the bottom.
Don't overload. 5-10 blocks is usually enough. More than that and visitors get overwhelmed.
Test your links. Make sure every block goes where it should. Broken links hurt your credibility.
Ryan tests different block orders. Version A has his portfolio first, booking second. Version B has booking first, portfolio second. After 500 visitors, Version A converts 35% better because visitors want to see work before booking. The order matters.
Result:
Ryan keeps Version A. Testing block order helped him find the optimal flow for his audience.
Block order is critical. Test different arrangements to find what works best for your audience.
Small changes in block order can have big impacts on conversion. Test, measure, and optimize.
Now that you understand blocks, learn how smart rules can show or hide them based on visitor context. Configure Smart Rules once — Korli handles the rest.
Social Link
Quick access to your social media profiles
A link to a social media profile. Automatically uses the platform's icon.
We support all major platforms: Instagram, Twitter, TikTok, YouTube, LinkedIn, and more.
Social links are recognized by their icons. Visitors instantly know where they're going.
Use these for your social profiles. Keep them together at the top or bottom of your page.
Real-world scenario
Alex is a musician. He groups all his social links together at the bottom of his page: Instagram, TikTok, YouTube, Spotify. Visitors who want to follow him can easily find all his profiles in one place. The platform icons make it instantly recognizable.
Result:
Alex's social links get consistent clicks. Grouping them together creates a clear 'follow me' section that works.
Key takeaway
Social links work best when grouped. Create a clear social section so visitors can find all your profiles easily.
Why it matters
Social growth requires easy discovery. Make it simple for visitors to find and follow you across platforms.