Understand the fundamental concepts that power korli, the intelligent link-in-bio platform. Learn how pages, blocks, rules, and visitors work together to create personalized link experiences.
Your digital identity that adapts to every visitor
Static link page: same content for everyone
Intelligent link page: personalized experience based on visitor context
Your korli page is your digital identity. It's a single URL that adapts to every visitor.
Think of it as a smart business card. Same URL, different experience depending on who visits.
Each user gets one page by default. You can create more with Premium plans. Each page has its own blocks, rules, and analytics.
The page URL is simple: korli.fr/yourusername. This is what you share everywhere.
Sarah is a content creator. She shares korli.fr/sarah everywhere: Instagram bio, YouTube descriptions, Twitter profile. Same link, but visitors from Instagram see her Instagram-focused content, while YouTube visitors see her video content first.
Result:
Each visitor gets the most relevant experience without Sarah managing multiple links or pages.
One URL, infinite personalized experiences. Your link-in-bio page becomes a smart funnel that adapts automatically after setting up your Smart Rules.
Context matters. A visitor from TikTok has different expectations than one from LinkedIn. Your page should reflect that.
The building blocks of your link-in-bio page
A block is a clickable element on your page. It can be a link, a button, text, or media.
Blocks are the building blocks of your page. You arrange them vertically, and visitors click through to your destinations.
Each block has a title, an optional icon, and a destination URL. Some blocks have additional content like text or media.
Blocks can be shown or hidden based on smart rules. They can also be reordered automatically.
The order matters. Visitors see blocks from top to bottom. Put your most important links first.
Marcus runs a design agency. His first block is 'View Portfolio' linking to his best work. Second block is 'Book a Call' for potential clients. Third is 'Read Blog' for content marketing. The order guides visitors naturally: see work → get in touch → learn more.
Result:
Marcus sees 60% of clicks go to his portfolio, 30% to booking, and 10% to blog. The hierarchy works.
Blocks are your page's foundation. Each one should have a clear purpose and guide visitors toward your goal.
Most visitors only click 1-2 links. Your block order determines which links get those clicks. Make it count.
Automated personalization based on visitor context
Manual: change content for each platform manually
Automatic: rules adapt content based on visitor source
A smart rule changes what visitors see based on conditions.
Conditions can be: where they come from (traffic source), their country, their device, the time of day, or whether they're new or returning.
Actions can be: show specific blocks, hide specific blocks, or reorder blocks.
Rules have priorities. Higher priority rules apply first. If multiple rules match, they apply in order.
Why use rules? Because context matters. Someone from TikTok wants different content than someone from LinkedIn. Rules make this automatic.
Emma is a fitness coach. She creates a rule: 'If traffic source is Instagram, show Instagram content first.' When someone clicks from her Instagram bio, they see her Instagram-focused blocks: workout videos, Instagram posts, and Instagram community link. LinkedIn visitors see her professional services and certifications instead.
Result:
Emma's Instagram visitors convert 40% better because they see content that matches their platform expectations.
Smart rules turn your static link page into a dynamic experience. Set them once, they work automatically for every visitor.
Personalization isn't a nice-to-have anymore. It's expected. Rules let you deliver it without manual work.
Understanding who visits your page
A visitor is anyone who loads your korli page.
We track where they come from (traffic source), their device, their country, and whether they've been before.
This information is used to apply smart rules. It's also stored in analytics so you can understand your audience.
We don't track personal information. Just the context needed to personalize the experience.
Alex notices in analytics that 70% of visitors come from mobile devices, and 60% are from France. He creates a rule to show French-language content to French visitors, and optimizes his blocks for mobile viewing. His conversion rate improves because the experience matches visitor expectations.
Result:
Alex's page now adapts automatically. After a one-time setup of Smart Rules, French mobile visitors get a tailored experience.
Every visitor brings context. Use it to show them what they need, when they need it.
Understanding your visitors helps you serve them better. Analytics show patterns, rules act on them.
Where your traffic comes from
The source is where a visitor comes from. It could be Instagram, TikTok, YouTube, Twitter, Google, or direct.
We detect the source automatically from the referrer header. If someone clicks your link in an Instagram bio, the source is Instagram.
You can also create custom sources. Useful if you share links in newsletters, on your website, or in specific campaigns.
Sources matter because different platforms have different audiences. Rules let you show different content for each.
Jordan launches a product. They create a custom source called 'Launch Campaign' and share that link in their newsletter. When newsletter subscribers click, they see early-access content and special pricing. Regular visitors from social media see the public launch page instead.
Result:
Jordan tracks campaign performance separately and gives newsletter subscribers the VIP treatment they expect.
Sources tell you where visitors come from. Use that knowledge to show them the right content for their journey.
A TikTok audience wants different content than a LinkedIn audience. Sources help you deliver platform-appropriate experiences.
Test different versions of blocks to see what performs better
Guess which headline works better
Test both and keep the winner based on real data
A/B testing lets you create multiple versions of a block and test which performs better.
Blocks with the same A/B group name are variants of each other. Only one variant from each group is shown per visitor.
korli automatically distributes traffic between variants based on their weights. A variant with 50% weight gets half the traffic.
The selected variant is stored in the visitor's browser (localStorage) so they see the same variant on return visits for consistency.
Use A/B testing to test headlines, colors, calls-to-action, or any block content. See what converts better, then keep the winner.
Taylor isn't sure which CTA works better: 'Get Started' or 'Try Free Trial'. They create two blocks with the same A/B group name 'CTA-test', each with 50% weight. After 1,000 visitors, 'Try Free Trial' gets 15% more clicks. Taylor removes the losing variant and keeps the winner.
Result:
Taylor's conversion rate improves because they're using the CTA that actually resonates with their audience.
Don't guess what works. Test it. A/B testing lets you make data-driven decisions about your page.
Small changes can have big impacts. Testing helps you optimize without risking your entire page performance.
Now that you understand the core concepts, learn how to use blocks and smart rules to create personalized visitor experiences. Your link-in-bio page will adapt automatically after you set up your rules.