Guide

Smart Rules: how it works (no fluff)

Understand Smart Rules on Korli: what it does, when to use it, one real-world scenario, common mistakes, and a factual 3-step setup.

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Proof demo: source switch → different order

Same URL, but a different rendering based on where the visitor comes from. Configure once. Korli applies the rest automatically.

What Smart Rules is for

  • Goal: configure rules once, Korli adapts automatically.
  • Save time and avoid a one-size-fits-all page.
  • Keep one URL while adapting to context.

When to enable it (and when not to)

  • Useful if you publish on multiple platforms with different intent.
  • Useful if priorities change (launch, promo, content).
  • Not needed if you have a single stable goal and single source.

Measure and iterate

  • Pick one metric: clicks on the primary CTA.
  • Look by source: Instagram/TikTok/newsletter behave differently.
  • Change one variable: order, link copy, or proof element.

Concrete example

Smart Rules example: Instagram ≠ TikTok

  1. Instagram visitor: Korli surfaces content + proof first.
  2. TikTok visitor: Korli surfaces the short CTA as #1.
  3. Newsletter visitor: Korli surfaces the offer as #1.

How it works (3 steps)

  1. Enable Smart Rules and set one simple rule (source or goal).
  2. Check the result for two key sources (Instagram vs newsletter).
  3. Measure clicks and iterate with one change at a time.

Common mistakes

  • Enabling too many changes at once (no attribution).
  • Changing daily without looking at per-source data.
  • Putting the feature before the user goal (confusing CTA).

FAQ

Does Smart Rules replace a content strategy?

No. It helps route visitors better. Your content and offer still drive conversion.

Do I need technical skills?

No. You set a simple rule once and Korli applies it automatically.

How do I avoid over-optimizing?

Keep one clear objective and change one variable at a time with an observation window.

Related pages

CTA

Configure your smart rules once. Korli applies the rest automatically.