How-to
Instagram link in bio: what to put first (and what to avoid)
How to tailor a link-in-bio page for Instagram: 3 useful sections, one concrete scenario (source → link order), 3 common mistakes, and a factual 3-step setup.
Proof demo: source switch → different order
Same URL, but a different rendering based on where the visitor comes from. Configure once. Korli applies the rest automatically.
Instagram context: discovery intent + social proof + soft conversion
- A Instagram visitor arrives with a specific intent—help them decide in one click.
- Your first link should answer “what should I do next?”
- Keep 1 primary action + 1 secondary resource (not more).
Example link hierarchy (for Instagram)
- #1: Latest Reel / pinned post
- #2: an offer/resource aligned with Instagram intent
- #3: subscription (newsletter) or proof (testimonials)
Measure what works for Instagram (don’t guess)
- Look at clicks per link and per source—Instagram deserves its own view.
- Change one thing at a time, otherwise you can’t attribute outcomes.
- If your top link CTR is low, it’s often an intent mismatch.
Concrete example
Korli scenario: Instagram visitor → dedicated link order
- Visitor comes from Instagram: Korli sets “Latest Reel / pinned post” as #1.
- If they come from YouTube: Korli promotes “Latest video / playlist” as #1.
- If they come from a newsletter: Korli promotes “Current offer” as #1.
How it works (3 steps)
- Add your links and define the primary action for Instagram.
- Set a Smart Rule “source = Instagram” → tailored order/visibility.
- Share one URL: Korli applies the right variant automatically.
Common mistakes
- Using a generic link as #1 even though Instagram visitors expect context.
- Listing too many links (people scroll and bounce).
- Not checking clicks by source (optimizing blind).
FAQ
What should be the first link for Instagram?
The link that matches the dominant Instagram intent (latest content, proof, or offer). Quick test: “if they click once, is it useful?”.
How many links should I add?
There’s no perfect number, but there is a hierarchy: one primary action, one or two secondary actions, and everything else as a second layer (or per-source variants).
How do I avoid SEO cannibalization?
This page stays specific to Instagram. Comparisons stay “table + verdict”, and the hub stays general.
Related pages
Link in bio in French: the hub page (definition, setup, and alternatives)
A practical, non-spammy hub: what a link-in-bio page is, how to structure it, common mistakes, and concrete scenarios (Instagram vs TikTok vs newsletter).
Smart Rules: how it works (no fluff)
Understand Smart Rules on Korli: what it does, when to use it, one real-world scenario, common mistakes, and a factual 3-step setup.
Analytics: how it works (no fluff)
Understand Analytics on Korli: what it does, when to use it, one real-world scenario, common mistakes, and a factual 3-step setup.
UTM: simple definition + applied example
A clear definition of UTM, why it matters for link-in-bio/analytics, a small Korli example, common mistakes, and useful links.
Low clicks on your link in bio: quick diagnosis + action plan
An actionable guide: 3-point diagnosis, one concrete scenario (Instagram order vs newsletter order), 3-step how-it-works, common mistakes, and useful links.
CTA
Configure your smart rules once. Korli applies the rest automatically.