Guide
Link in bio: the definition, and what actually changes
A link in bio is one page holding all your links. Here is the definition, the limits of the static version, and what Korli changes.
Same URL, different link order depending on Instagram/TikTok/YouTube. Configure once. Korli applies the rest automatically.
- Examples: TikTok visitor sees offer first, Instagram visitor sees proof first
- Common mistakes: too many links, same order for everyone, no tracking
- Setup: create page → set Smart Rules → measure clicks (30 seconds)
Proof demo: source switch → different order
Same URL, but a different rendering based on where the visitor comes from. Configure once. Korli applies the rest automatically.
Definition: it's a page, not a link
- A link in bio is a single web page placed in your profile bio. It groups your links so people can subscribe from there.
- The difference with a plain link: you control the order, the label and the destination of each link.
- Instagram allows only one link in bio. That constraint is why the concept exists.
The structural limit: one page, one single intent
- A static page shows the same thing to everyone. A visitor from Instagram and one from your newsletter see the same order.
- On Linktree and most alternatives, the top link is the same for 100% of visitors.
- Measured consequence: if your traffic comes from several sources with different intents, one page loses part of those clicks.
What Korli changes: one URL, several experiences
- Smart Rules: you set a rule once ("if source = Instagram, put the course first"). Korli handles the rest.
- You keep a single URL in your bio. The content adapts to the visitor's context.
- You can change the order, visibility or label per source, without duplicating your page.
Concrete example
Example: one course, three sources
- Your bio points to korli.fr/yourname.
- A visitor arrives from Instagram: the course appears first.
- A visitor arrives from your newsletter (already engaged): the booking button moves up.
- The URL never changed. What the person sees did.
How it works (3 steps)
- Define one main action per source (the one that matters to you: sell, book, subscribe).
- Create one Smart Rule per source: Instagram, TikTok, newsletter, direct link.
- Read clicks per rule in your analytics, then change one thing at a time.
Common mistakes
- Adding ten links and not knowing which one gets clicked: the overall click rate becomes unreadable.
- Copying the same order everywhere, hoping it works everywhere.
- Reordering every week without reading the previous result.
In the same category
Bio link: how it differs from link in bio
Bio link and link in bio mean the same thing in English. Here is why both terms exist, and which one to use depending on context.
Canonical: the attribute that prevents duplicate content
The canonical attribute tells Google which URL is the reference version. Here is when it matters, and the classic mistake on sites with similar pages.
Click-through rate (CTR): measuring it without fooling yourself
Click-through rate is clicks divided by impressions. Here is the formula, what moves it, and why yours can look low at the same position.
Deep link: opening the app instead of the browser
A deep link opens a mobile app directly instead of a browser. Here is how Korli uses it and why it changes your click-through rate.
robots.txt: what it blocks, and what it doesn't
robots.txt guides crawlers, not visitors. Here is what it blocks, what it doesn't, and why it does not protect your data.
Tip: read 2 pages in the same cluster, then refine your link order by source.
Read next
Link order: diagnosis + quick fixes
An actionable guide: common causes, a Korli example (Instagram vs TikTok), a 3-step method, common mistakes, and a short FAQ.
Low clicks on your link in bio: quick diagnosis + action plan
An actionable guide: 3-point diagnosis, one concrete scenario (Instagram order vs newsletter order), 3-step how-it-works, common mistakes, and useful links.
Bio link: how it differs from link in bio
Bio link and link in bio mean the same thing in English. Here is why both terms exist, and which one to use depending on context.
Tip: read 2 pages in the same cluster, then refine your link order by source.
FAQ
What is the difference between a link in bio and a landing page?
A landing page is built for one conversion. A link in bio is an entry point grouping several destinations. A good link in bio behaves like a landing page that changes by source.
Is Linktree a link in bio?
Yes, it popularised the concept. The difference with Korli: Linktree serves the same page to every visitor, Korli adapts order, visibility or content to the source.
How many links should a link in bio have?
Between 3 and 7 links is the safe range. Beyond that the click rate drops: visitors no longer know where to click. The test: if you can't name your main action, you have too many links.
Does a link in bio replace a website?
For a creator or a small business, yes: Korli includes contact forms, email capture, selling and bookings. For a company with a large catalogue, it stays paired with a site.
CTA
Configure your smart rules once. Korli applies the rest automatically.