How-to
How to create a link page: tutorial (Instagram, TikTok, 30 sec)
A complete guide for “link page”: clear definition, recommended 4-block structure, step-by-step setup with Smart Rules, platform examples (Instagram, TikTok, LinkedIn, newsletter) and common mistakes to avoid.
Same URL, different link order depending on Instagram/TikTok/YouTube. Configure once. Korli applies the rest automatically.
- Examples: TikTok visitor sees offer first, Instagram visitor sees proof first
- Common mistakes: too many links, same order for everyone, no tracking
- Setup: create page → set Smart Rules → measure clicks (30 seconds)
Proof demo: source switch → different order
Same URL, but a different rendering based on where the visitor comes from. Configure once. Korli applies the rest automatically.
What people mean by “link page” (and why it matters)
- Across Instagram, TikTok, LinkedIn or newsletters, “link page” usually means a small page that centralizes your important destinations behind one stable URL (your bio link).
- Most setups behave like link directories: 8–15 equal-weight buttons, no clear priority, lots of hesitation and very few meaningful clicks.
- When you turn that list into a short journey (primary action, then proof, then secondary resources), you can concentrate most clicks on 1–2 outcomes instead of scattering them.
- This guide shows how: a clear definition, a simple 4-block structure, a step-by-step setup and a method to adapt the page by source.
Recommended 4-block structure for a modern link page
- Block 1: primary action. The real outcome you want (free trial, demo, booking, signup, main offer). It should be visible above the fold with a clear, specific CTA.
- Block 2: proof. Right below the CTA, you add 1–2 proof elements: flagship content, social proof, case study, key numbers. The goal is to reduce hesitation before the main click.
- Block 3: secondary resources. This is where you place extra links (secondary socials, blog, docs, other offers) without competing with the primary action visually.
- Block 4: secondary or “soft” CTA. A lower-commitment action such as joining a newsletter or community for visitors who are not ready to convert yet, but still want to stay in your orbit.
Adapting your link page by source (without creating 10 URLs)
- Instagram: often “discovery + social proof” intent. Showing recent content and social proof near the top works well, with your main CTA clearly visible.
- TikTok: hotter traffic from very short videos. A compact CTA that echoes the hook of the video, followed by a slightly longer explanation or video, usually outperforms generic lists.
- LinkedIn: more professional intent. Leading with an offer, demo or booking flow, then case studies and a portfolio, matches what B2B visitors expect.
- Newsletter: people already know you. Make a premium resource, special offer or deeper content the first thing they see, then keep FAQ/docs accessible for due diligence.
Step-by-step tutorial to build your link page
- Step 1 — define your primary action: decide on one outcome to optimize (trial, booking, signup, key content) and phrase it clearly in the first block of your page.
- Step 2 — add proof: pick 1–2 strong proof elements (flagship piece, testimonial, case study, numbers) and place them right under the CTA so visitors see why they should care.
- Step 3 — configure Smart Rules: in Korli, create rules that reorder blocks depending on the traffic source (Instagram, TikTok, LinkedIn, newsletter, QR) so each audience sees the most relevant version.
- Step 4 — optimize using analytics: watch clicks per link and per source, remove dead links, and regularly ship new variants (different CTA, proof or order) instead of changing everything blindly.
Concrete example
Korli example: one URL, different experience by source
- Instagram visitor → Korli promotes “recent content + social proof” near the top, then your main offer and secondary links.
- TikTok visitor → Korli puts a short, video-aligned CTA in position #1, followed by a deeper explanation and only then your other destinations.
- LinkedIn visitor → Korli surfaces a demo/booking block first, then proof (case study) and, finally, your full offer and docs.
- Newsletter visitor → Korli pushes a premium resource or time-limited offer in #1, and keeps docs/FAQ a click away for people doing due diligence.
How it works (3 steps)
- Create your link page and pick a single primary action (trial, booking, signup, key content) and make it the first block with a clear CTA.
- Add 1–2 proof blocks below the CTA (flagship piece, testimonial, case study) and set up simple Smart Rules to reorder blocks by source (Instagram, TikTok, LinkedIn, newsletter, QR).
- Review clicks per link and source, remove dead links, and regularly ship small variants (new CTA, different proof, adjusted order) while changing only one variable at a time.
Common mistakes
- Treating a link page like a plain directory instead of a short decision path.
- Keeping the same order for every source even when intent clearly differs.
- Redesigning frequently without tracking clicks per link and per source.
In the same category
Instagram link page: what to put first based on intent
A complete guide for “instagram link page”: clear definition, recommended 4-block structure, step-by-step setup with Smart Rules, platform examples (Instagram, TikTok, LinkedIn, newsletter) and common mistakes to avoid.
TikTok link page: one clear action, then proof, then resources
A complete guide for “tiktok link page”: clear definition, recommended 4-block structure, step-by-step setup with Smart Rules, platform examples (Instagram, TikTok, LinkedIn, newsletter) and common mistakes to avoid.
Bio link: definition, use cases, and how to avoid a cluttered page
A complete guide for “bio link”: clear definition, recommended 4-block structure, step-by-step setup with Smart Rules, platform examples (Instagram, TikTok, LinkedIn, newsletter) and common mistakes to avoid.
Tip: read 2 pages in the same cluster, then refine your link order by source.
Read next
You can’t track campaigns (UTM): quick diagnosis + action plan
An actionable guide: 3-point diagnosis, one concrete scenario (Instagram order vs newsletter order), 3-step how-it-works, common mistakes, and useful links.
Single link: bad conversion: diagnosis + quick fixes
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Canonical: simple definition + applied example
A clear definition of Canonical, why it matters for link-in-bio/analytics, a small Korli example, common mistakes, and useful links.
Tip: read 2 pages in the same cluster, then refine your link order by source.
FAQ
What’s the difference between “link page” and “link in bio”?
In practice they refer to the same idea: a single page behind your bio link. The useful distinction is angle: “link page” focuses on structure and routing, while “link in bio” often points to the tool. Here we care about how to design it so it converts.
How many links should I add to a link page?
You can add as many destinations as you need, but not at the same visual level. Aim for one primary action, one or two secondary actions, and move everything else to a softer second layer or per-source variants. Beyond ~5 visible links, hesitation grows and conversion drops.
How should I structure my link page?
Start with a clear primary CTA, then add a small proof block under it (content, testimonials, numbers), and only then show secondary resources. Keep the structure stable but let the order adapt by source so you match intent without creating ten different URLs.
Why adapt by traffic source instead of using a single static page?
Because a visitor coming from a TikTok video is not in the same mindset as someone arriving from LinkedIn or a newsletter. Adapting the order of blocks by source means each group sees the most relevant next step first, which is where a large part of the conversion uplift comes from.
How do I use Korli to manage my link page?
You create one page in Korli, then use Smart Rules to reorder or show/hide blocks depending on source, language or country. Analytics show clicks per link and source so you can keep iterating without touching your bio link every week.
Do I need a separate link page for each platform?
No. The whole point is one URL that behaves differently depending on context. Smart Rules in Korli let you adapt order and visibility per source instead of cloning pages for every platform.
CTA
Configure your smart rules once. Korli applies the rest automatically.