TL;DR — to create a free link-in-bio: 1) pick a tool with a real free plan (no card); 2) reserve your username; 3) add your links most-to-least important; 4) customize title, photo and color; 5) publish and paste the URL in your bio. Count five to ten minutes, zero euros, zero code.
Creating a free link-in-bio has nothing technical about it: no website to build, no code, no credit card. In a few minutes you can have a clean page that gathers all your links and paste it in your Instagram, TikTok or other bio. This guide walks you through it, step by step, and also explains the choices that make a page convert (or not). It's the cluster's reference guide.
I'm Julien, founder of Korli. I've watched thousands of pages get created: the steps below are the optimal order to move fast without forgetting anything important.
Step 0: choose a truly free tool
Before creating anything, choose your tool well, or you'll waste your time. Criterion number one: a real, permanent free plan, not a 14-day trial. The foolproof test: can you create an account without being asked for a credit card? If a card is required "to verify," move on — it's paid in disguise.
- Permanent free plan (not a countdown).
- No credit card at signup.
- Unlimited links (or at least generous).
- Basic statistics included (views, clicks).
- Customizable mobile page and QR code.
Step 1: create your account and username
Sign up with your email or Google account. Then choose your username: it's important, because it appears in your page URL (for example korli.fr/yourname). Use the same handle as on your socials if possible: it's more recognizable and easier to remember. Avoid unnecessary numbers and dashes.
Step 2: structure your links (the step that changes everything)
This is where your page's effectiveness is decided. Most people add links at random; the best rank them. Three principles.
Most important first
People mostly click the first two or three blocks. Ask yourself: "if a visitor does only ONE thing, what would it be?" That action goes at the very top. The rest follows in decreasing order of importance.
Few links, but the right ones
Four to six links that truly matter beat fifteen that dilute attention. If you have a lot, group them (one "My shop" link rather than five product links). Do the cleanup: every extra link reduces clicks on the others.
Labels that state the action
"Book my call" gets more clicks than "Contact." "Listen to my latest track" beats "Music." The visitor must know exactly what happens on click. Talk about the benefit, not the category.
| Random page | Structured page |
|---|---|
| 10 links in the order added | 5 links by importance |
| "Link 1", "Site" | "Book a free call" |
| Social networks on top | Offer / flagship content on top |
| Everything at the same level | 1 main action highlighted |
Step 3: customize (without spending hours)
A polished page inspires trust, even when free. Three settings are enough: a sharp profile photo, a clear one-line title (who you are + what you offer), and an accent color consistent with your socials. Stay readable before pretty: comfortable text/background contrast, including in bright sunlight on a phone.
Don't fall into the trap of spending an hour on design. The order of your links matters ten times more than the exact shade of your purple. Keep it simple, publish, improve later with data.
Step 4: publish and wire your bio
Publish your page, copy its URL, and paste it where it counts: the website field of your Instagram profile, the link field of your TikTok bio, your YouTube description, your email signature. One URL, everywhere. The day you change a link, you edit your page — not each of your profiles.
Step 5: measure and improve
A page isn't created once and for all: it improves. Look at your statistics (views, clicks, best-performing link) and adjust. A link that never gets clicked? Move it down or remove it. A link that's crushing it? Push it even higher. This simple reflex, once a week, makes all the difference over time.
Beginner mistakes to avoid
- Giving your credit card for a "free" tool: it's a disguised paid trial.
- Adding too many links: attention dilutes, everyone loses.
- Putting your social networks first: the visitor often came from there.
- Neglecting mobile: that's where 99% of visitors arrive.
- Creating the page then never looking at it: no measurement, no improvement.