On Instagram, TikTok or YouTube, you don't own your audience: the algorithm decides who sees your content. The day reach drops, you have no recourse. Push notifications change that: a visitor who subscribes can be reached directly, with no middleman and no cost.
How web push works
Web push relies on a browser standard (Web Push API). When a visitor accepts, their browser stores a subscription. You can then send a notification that shows up even when they're not on your page. No phone number, no app to install.
- Direct channel: no longer dependent on organic reach.
- Free: no per-message cost like SMS.
- Targeted: segment by buyers, leads or traffic source.
Push with Korli
Korli includes push notifications for free, with an iOS fallback via the PWA (add to home screen). You can see the recipients of each campaign and target by audience segment thanks to the built-in CRM.