Linktree and Beacons are the two names that come up the moment you look for a link-in-bio tool. They target slightly different uses, though. Here's an honest comparison to choose based on your real need, without the marketing.
Linktree: recognized simplicity
Linktree is the pioneer. Its strength: simplicity and brand recognition. You build a clean link page in minutes. Its limit: the page stays static: everyone sees the same links in the same order, whatever the visitor's source.
Beacons: the creator toolbox
Beacons goes further on monetization and features (store, media kit, AI tools). It's a rich toolbox for creators. The trade-off: more to configure, and again a page that doesn't adapt automatically to the traffic source.
When to consider a third way
What Linktree and Beacons share: the page is the same for everyone. Yet a visitor from Instagram, TikTok or a newsletter doesn't have the same intent. That's where an adaptive approach (like Korli's Smart Rules) changes things: the page automatically reorders links by source, country or time, with a single URL.