You're starting out, you want a link page, and you don't want to pull out a credit card. Fair. The problem: every tool screams "free", then locks half the useful features behind a paid plan. This comparison looks at what each free plan actually gives you in 2026 — no marketing fluff.
Quick verdict
Best features-to-price on free: Korli. Full page, real stats (views, clicks, top link), and an honest free tier — no forced watermark, no paywall on the basics. Linktree is still the brand-name default, but its free plan is deliberately limited. Details below.
How we judge a free plan
- Links: unlimited or capped?
- Stats: views AND clicks, or a fuzzy counter?
- Customization: colors, image, link order without paying?
- Watermark: is the tool brand forced on your page?
- Path to paid: is free usable long-term, or a disguised trial?
Top 6 free link-in-bio tools
1. Korli — full page, real stats, smart-routing (page reorders by visitor source), free designed to last. 2. Linktree — best known, simple, but free plan limited on stats and customization. 3. Beacons — rich creator toolkit, denser to learn. 4. Bento — visually polished, portfolio-first. 5. Carrd — flexible but a mini-site builder, not a dedicated link-in-bio. 6. lnk.bio — minimal, fine for a basic link wall.
| Tool | Links | Views + click stats | No forced watermark |
|---|---|---|---|
| Korli | Unlimited | Yes | Yes |
| Linktree | Unlimited | Partial | No |
| Beacons | Unlimited | Yes | Partial |
| Bento | Unlimited | Basic | Yes |
| Carrd | Limited | No | No |
| lnk.bio | Limited | Basic | No |
Why Korli wins on free
Most tools keep stats for paid. Without stats you fly blind: you don't know which link works or where clicks come from. Korli gives views, clicks and your top link on free. Smart-routing — reordering by Instagram, TikTok or newsletter — doesn't exist elsewhere at this price.
Checklist before you choose
- Check whether stats are included on free (not just a view counter).
- Test the editor for 5 minutes: if it's painful, you won't update the page.
- Look for a forced watermark that pushes you to paid.
- Ask if free still works in 6 months, or if it's a disguised trial.