Guide

Conversion rate: measuring it properly on your page

Conversion rate is actions over visitors. Here is the formula, what makes it misleading, and the right method on Korli.

Same URL, different link order depending on Instagram/TikTok/YouTube. Configure once. Korli applies the rest automatically.

Examples: TikTok visitor sees offer first, Instagram visitor sees proof first
Common mistakes: too many links, same order for everyone, no tracking
Setup: create page → set Smart Rules → measure clicks (30 seconds)

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Proof demo: source switch → different order

Same URL, but a different rendering based on where the visitor comes from. Configure once. Korli applies the rest automatically.

Definition: actions over visitors

Conversion rate = actions / visitors × 100. On your page the action is a click, a signup or a sale.
It is a ratio, not an absolute value. 10 sales from 1,000 visitors is better than 10 from 100.
On korli.fr the funnel measures: visit → click → email signup → paid action.

Why the global rate hides everything

If 90% of visitors do nothing, your conversion rate is low even with an excellent CTA.
The right indicator is the conversion rate of visitors who already engaged (segmented).
On Korli, analytics are filterable by source, rule and link. That is what makes the number actionable.

The right indicators for a link-in-bio

Click rate per link: how many visitors click the main link. That is the first signal.
Email capture rate: how many visitors leave their details. That is the perceived-value signal.
Final conversion rate: sales or bookings over visitors. That is the end measurement.
Measure these three separately. A global rate never tells you where the problem is.

Concrete example

Example: a 1% rate can hide an excellent result

Your page gets 1,000 visitors a month, all from Instagram.
Global conversion rate: 1%, so 10 actions.
But segmented by source: Instagram converts at 4%, newsletter at 0.2%.
Conclusion: the problem is the newsletter source, not your page. Without segmentation you would have changed the wrong element.

How it works (3 steps)

Measure the three steps separately: link click, email capture, final action.
Segment by source: the same page does not behave the same depending on origin.
Act on the step that leaks most, not the one you think matters most.

Common mistakes

Reading a global conversion rate without segmenting by source.
Comparing two pages with different audiences without adjusting.
Assuming a high rate on a small base is a stronger signal than a moderate rate on a large base.

In the same category

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The canonical attribute tells Google which URL is the reference version. Here is when it matters, and the classic mistake on sites with similar pages.

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Click-through rate is clicks divided by impressions. Here is the formula, what moves it, and why yours can look low at the same position.

Deep link: opening the app instead of the browser

A deep link opens a mobile app directly instead of a browser. Here is how Korli uses it and why it changes your click-through rate.

Link in bio: the definition, and what actually changes

A link in bio is one page holding all your links. Here is the definition, the limits of the static version, and what Korli changes.

robots.txt: what it blocks, and what it doesn't

robots.txt guides crawlers, not visitors. Here is what it blocks, what it doesn't, and why it does not protect your data.

Tip: read 2 pages in the same cluster, then refine your link order by source.

FAQ

What is a good conversion rate for a link-in-bio?

It depends entirely on the action measured. A link click rate of 10-30% is normal. Email capture at 3-5% is realistic. A sale at 1-2% is a good result on cold traffic.

Why is segmenting by source essential?

Because the same page behaves differently depending on origin. An Instagram visitor discovers, a newsletter visitor converts. A global rate mixes these profiles and says nothing.

How do I isolate conversion rate in Korli analytics?

Filter by source to separate incoming traffic, then read click rate per link and capture rate. Smart Rules let you compare the effect of each adaptation.

CTA

Configure your smart rules once. Korli applies the rest automatically.

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